News
Keep Britain Tidy scoops up Grand Prix Award
Green Awards 2009 Winners Announced.
Keep Britain Tidy - Grand Prix Winner!
18th November London - The 4th Annual Green Awards™ to recognise creativity in promoting sustainability announces Keep Britain Tidy as its Grand Prix Winner for 2009.
The fourth Green Awards last night culminated at the LSO St Luke’s, London with the winners of 16 categories and the overall ‘Grand-Prix’ winner being announced. Initiated to reward businesses and individuals for communicating sustainability in a creative and original way, the awards emphasise the role that needs to be played by the marketing and communications industries in informing people about green issues, products and lifestyle choices.
The evening was enlivened by rousing speeches from Sir Jonathon Porritt CBE and the Rt Hon Ben Bradshaw MP, Secretary of State for Culture, Media and Sport.
The Grand Prix rewards the campaign which, in the opinion of the expert judging panel, best exemplified an outstanding environmental message, and had the greatest capacity to raise awareness. This accolade went to Keep Britain Tidy for their Food on the Go Campaign targeting 18-24 year olds who drop litter.
The judges were impressed by the results of the campaign. The people it was targeted at are those who tend to miss out on sustainability messages. Keep Britain Tidy collaborated with McDonald’s and Gregg’s and really thought about the audience and demographic they wanted to target.
The most persuasive statistic was the 31% reduction in litter at the sites they worked with – and the website was quite astonishing and clearly well aimed at its audience without pandering to the sensitivities of the environmentally conscious.
Probably one of the strongest categories in 2009 and a reflection of the growing importance of sustainability communications globally was the Best Green International Campaign sponsored by Hayes & Jarvis. According to the international judging chair Nick Nuttall, Spokesperson and Head of Media - United Nations Environment Programme, (UNEP), Kenya, "The Green Awards went truly global in 2009 with an international category that attracted entrants from Australasia, Africa, Asia, Europe and North America. Entries ranged from the multinationals to an individual in Kenya. It was in the end a tough job to pick a winner. But among the myriad of creative, original and transformational ideas, some quite intriguing ones shone through. 2009 has laid a real foundation for a global Green Awards that underline that no country has a monopoly on generating environmentally creative ideas and solutions."
Sweden scooped the Best Green International campaign with not one but two winners who jointly accept an award. These were Acne Advertising for an installation called “Flygbussarna Airport Coaches” and a hamburger chain called Max Hamburgarrestauranger for “Climate on the Menu”.
Other notable winners included Green Thing ‘Glove Story’ for Best Green New Media and The Co-operative for their ‘Good For Everyone' campaign.
For further details see www.greenawards.co.uk with examples of the work that won and the full list of winners.
For information on the producers visit www.green-consultancy.com
