Green Awards – For Creativity in Sustainability

All entries for Green Awards 2008 must be examples of work that have been previously published commercially between October 2007 and September 2008, or have been produced in connection with a marketing campaign on behalf of the entrant company. Work that has been produced specifically for the Awards will not be accepted.

Best Green Outdoor (includes Underground)

Sponsored by Clear Channel Outdoor

Entries are invited for any outdoor or underground poster that has communicated a sustainable or green message in a clever, creative way.

Best Green PR Campaign

Sponsored by Planet 2050, Weber Shandwick's sustainability practice 

This award is for the best campaign that most effectively uses public relations to generate publicity in order to build awareness or support corporate values on community, social, ethical or reputational issues.

Best Green Audio-Visual (includes TV and cinema)

This award is open to commercials that have been broadcast on TV or in the cinema in the UK. 
Entries can be of any length as long as they communicate a sustainable, recycling or green message.

Best Green Campaigner - NEW

A new category designed to encourage and reward the marketing techniques of small or individual campaigns.  Eligible campaigns will be run by individuals or by non-commercial groups with fewer than 4 paid staff. Campaigns will be judged on messaging, momentum and effectiveness, taking originality of approach into account. There is no upper limit on budgets generated through fundraising or donations.

Best Green Packaging

Sponsored by ASDA

There is now greater demand from the consumer for us to carefully choose how we package our goods. Entries must demonstrate effective use of recycled, recyclable or biodegradable materials as well as creative overall design.

Best Green Direct Mail

Judges will pay special attention to the use of recycled or biodegradable materials and environmentally friendly chemicals and inks, smaller mailing packs and better targeted distribution resulting in reduced quantities of mailed volumes.

Best Green Integrated Campaign

This award is for a campaign that creatively and efficiently communicated a green message across multiple media channels.

Best Green Internal Communications

Sponsored by B. sustainable

For campaigns driving behavioural change from within the organisation so that your staff can act as brand ambassadors and support the organisation’s external positioning. This can take the form of e-mail, personalised mailings, workshops, training days, corporate video, etc.

Best Green Digital

Sponsored by Propel

This award is open to online marketing, e-shots, podcasts and virals that have successfully communicated a green message.

Best Green International Campaign - NEW

A new category this year open to domestic and cross-border campaigns produced outside the UK and rolled out internationally in one or several countries and across any media platform. Campaigns will be judged on their originality and effectiveness in communicating on sustainability and environmental issues and the quality of execution. Please note that entries in foreign languages should be accompanied by an English translation.  

Best Green Press

This award is for any individual advertisement, or part of a campaign, that has been published in the UK, either in the nationals, locals, magazines or freesheets.

Best Green Radio

Entries should have been aired on a national, or local commercial radio station in the UK, and should communicate a green or sustainable message. Maximum length: 60s.

Best Green Website

For this award the judges will consider the aesthetic of the website, the ease of navigation and its interactivity (flash animations, audio and video content, plugs-in etc.

Green Awards Grand Prix

Sponsored by the Energy Saving Trust

The Green Awards Grand Prix will be awarded to one of the category winners.