Green Awards – For Creativity in Sustainability

First and foremost, we want to recognise and reward outstanding creative work that communicates sustainability in any shape or form. Work, that in turn, will encourage brand guardians to brief agencies to include CSR within their creative process.

We want to create and stimulate debate around the environment among all sectors of the marketing industry - from brand guardians and organisations, to the media owners, agencies, production houses and suppliers.

Ultimately, we want to develop the notion of ‘Reform Advertising’ i.e. advertising that includes environmental and social considerations during its planning and execution, taking a long term view of the Earth’s precious resources.

We are looking for work that stands out: that is creative, current and original. And makes us think.

At a general level the judging criteria will cover the following aspects:

- The overall quality of submission

- The degree of originality and innovation in the creative concept

- The quality of the creative execution specifically in terms of visual elements such as typography, art direction, illustration, etc.

- The currency of the subject of the entry in relation to sustainability

- The evidence of the positive sustainable impact of the campaign in terms of environmental, social and economic benefits.

We expect companies and organisations to exemplify throughout their operations (where possible) the green messages they are disseminating through their marketing and communications campaigns. 

The Green Awards judges will therefore also be on the lookout for "Greenwash", defined as "a misleading and unjustified appropriation of environmental virtue by any organisation or individual to create a pro-environmental image".