The Global GREEN Awards 2010 Categories
The categories for the Global GREEN Awards 2010 are now online.
The GREEN Awards are looking for the best examples of 'Green marketing', 'Ethical advertising' and 'Sustainability communications' from the past 12 months. This could be for any communication, project, campaign or website etc.
The Global GREEN Awards 2010 are opened for entry from worlwide organisations.
The categories for the 2010 GREEN Awards are:
- Best Green Educational Project (Promoting Sustainable Development Issues) - NEW
- Best Green Product Innovation - NEW
- Best Green Third/ Charity Sector Campaign Award
- Best Green Advertising Award (Print & Outdoor)
- Best CSR Report Award
- Best Green Direct Response Award (Direct Mail /Drtv / Dr Radio Etc)
- Best Green Event Award (Shows / Exhibitions)
- Best Green Internal Communications Award
- Best Green International Campaign Award
- Best Green Mixed Media Award (Integrated)
- Best Green Moving Image Award (Audio-Visual / TV Spot / Short Film / Animation)
- Best Green Packaging Award
- Best Green PR Campaign Award
- Best Green Public Sector Communication Award
- Best Green Use Of Online Media Award (Banners / Social Media Campaigns / Websites)
- Best Green Use of Mobile Apps and Technologies - NEW
- Green Awards Grand Prix (Awarded by the Judges)
This information may be subject to change until the Awards open for entries in July 2010, at which point we will also release further details on entry procedures, fees and entry forms.
The GREEN Awards will be awarded to the company, oganisation or individuals for whom the work was initially produced. Agencies will be credited and can submit work on behalf of their clients but the client is classified as the entrant, not the agency (please see our terms and conditions). The agencies will receive Green Awards agency banners for their websites.
A part of our compliance with the RSA Environmental Award Accreditation Scheme and our own commitment to transparency and the substantiation of green claims, we require companies to provide clear evidence of how their work integrates into their overall company's environmental, social and economic strategy. We would also like to see results where possible and evidence of the positive sustainable impact of the campaign so as to not promote 'green-washing'.
As part of our ongoing strategy to share knowledge and facilitate change in the marketing industry, we have started to upload 'best practice' examples from previous years' winners, for entrants to understand what makes a Green Awards winning entry. These case studies are available here.
Jonathon Porritt
Founder Director of Forum for the Future and Former Chairman of the UK Sustainable Development Commission