Eugenie Harvey
Founder and Director, We Are What We Do
Eugenie Harvey left Australia to come to London with the intention of making her fortune as a stand up comic. She soon realised that it might not be an easy career path, so she turned her hand to financial PR instead.
When David Robinson – the founder of the East End charity Community Links - came to her PR company to talk about his vision: small actions x lots of people = BIG change, Eugenie was so inspired that she immediately left her job and joined him as a volunteer.
Galvanising a creative team of photographers, illustrators and copywriters to work collaboratively and for free, she created We Are What We Do, a brand and movement that she launched in September 2004 with the book Change the World for a Fiver.
We Are What We Do aims to inspire people to use their simple everyday actions to change the world and while ‘changing the world’ might not be perceived as a simple thing, one of the strengths of the brand is that it captures people’s imagination, making them believe that every little action can make a difference.
Eugenie has been featured in the book Everyday Legends and she is constantly being invited to share her experiences about the challenges of setting up a business with a social purpose. She gives talks around the world to schools, businesses, charities and even groups of Brownies. Her enthusiasm and can-do attitude continues to inspire those around her.
