Cheryl Hicks
Business Manager, Consumers & Sustainable Consumption, The World Business Council for Sustainable Development (WBCSD), Geneva, Switzerland
“Members of the WBCSD believe that efficiency gains and technological advances alone will not be sufficient to bring global consumption to a sustainable level. Changes will also be required to consumer lifestyles. The Green Awards provides a unique opportunity to share best practice on how companies can use their marketing and communications expertise to foster more sustainable consumption by helping consumers chose and use products more sustainably.”
Cheryl Hicks works with WBCSD company members on business and society issues and is the focal point for two workstreams: Sustainable Consumption & Consumers; and Valuation & Capital Markets in the WBCSD’s Business Role Focus Area.
Cheryl leads the WBCSD’s current work on sustainable consumption, exploring the relationship between business activities, consumer behavior and environmental and social challenges. Cheryl is an advisor on sustainable consumption and business issues to eco-labeling.org and Transparence Source & Connect for luxury and jewelry brands.
Cheryl also leads a WBCSD initiative which brings business together directly with financial institutions to accelerate action on valuing sustainability in the capital markets. This initiative builds on the WBCSD’s expertise in sustainability reporting & accountability where Cheryl has been a member of the core team since 2004.
Cheryl has 12 years of business experience spanning the consumer goods, advertising, finance, chemicals, new technologies, NGO and public sectors with 7 years working at the intersection of business and sustainable development. Cheryl is Canadian and throughout her career has worked and lived in Australia, Canada, Colombia, South Korea, and is currently based in Geneva, Switzerland.
Since moving to Geneva in Cheryl has co-founded two professional networks of Geneva-based professionals working on sustainable development and corporate responsibility: CSR Geneva and Sustainable Finance Geneva.
