Jeff Coghlan - Founder & MD, Matmi
“Any contribution to saving the planet is its own reward, but the big advantage of The Green Awards is that our whole industry can learn from the fantastic showcase of material that the awards attract. They’re a centre of excellence and a leader in their field. To borrow a phrase, “One day, all campaigns will be run this way.” Best wishes to all this year’s entrants – make us proud!”
Jeff is the creative force and digital visionary behind branded entertainment specialists, Matmi. The company’s quirky creativity and the depth of Jeff’s online understanding have spawned award-winning online campaign successes for the likes of Comic Relief, Lily Allen (EMI/Parlophone) and ITV.
Creative roots, a childhood fascination with computer games and later training in systems analysis gives Jeff an unrivalled perspective of online trends and the role of branded entertainment as the new way for companies, large and small, to successfully market themselves.
Matmi’s branded entertainment releases have engrossed millions of players worldwide, set website traffic on fire, reached new buying communities and even resulted in the making of a Hollywood movie. As a digital strategist, Jeff’s opinions – although not always popular or mainstream – are sought by company directors, advertising agencies and happily, his peers too. Find both company and creator on twitter at matmijeff.
Jeff Coghlan
Founder & MD, Matmi