John Luff - Founder, Sustainable Marketing
“‘Sustainability’ used to be assumed to refer to the environment exclusively. Recent events have made us all aware that economic, societal and environmental sustainability are inseparable. If these awards help raise awareness of this interconnectivity, they are worthy of everyone’s attention.”
John specialises in helping organisations identify and promote their brand and corporate social responsibility (CSR) and sustainability credentials.
John is a frequent speaker worldwide on the topics of brand, marketing, CSR, sustainability and communications. He Founded UK based Sustainable Marketing in 2004.
Previously John was Head of Global CSR and Head of Global Brand for BT (British Telecom). In these roles he helped BT achieve its 3rd top rating on the DOW Jones Sustainability Index – the first time BT had achieved this on a global basis.
He developed the brand positioning for BT and its joint ventures worldwide. He is proud to have lead BT sponsorship of the Global challenge - “The World’s Toughest Yacht Race”.
Other senior roles have been in the fields of occupational psychology and organisational development. He is an alumnus of the prestigious Prince of Wales Business and the Environment programme.
John is an associate faculty member of the British Chartered Institute of Marketing, a Founding member of the Superbrands CSR Advisory Panel and CSR advisor to the World Lotteries’ Association.
Recent/current clients include the world’s largest retailer, one of Europe’s largest shopping Malls, major financial institutions, major construction companies, sponsorship advisors, Business Schools, telecoms, IT and TV brands, cities, government and global sustainability organisations.
For more info: www.sustainablemarketing.co.uk
