Paul Kitcatt
Creative Partner, Kitcatt Nohr Alexander Shaw
"Up to now, everyone has craved a gold, a platinum or even a diamond award. No longer. The one to have now is a green award. Future generations will thank us for it. In fact, future generations may only be here to thank us if the principles behind these awards become universal."
Paul Kitcatt is Creative Partner at award-winning integrated agency Kitcatt Nohr Alexander Shaw, whose clients include WWF-UK, Waitrose, John Lewis and Britannia Building Society.
His work has appeared in every medium, and he is one of the leaders of the creative revolution that has taken direct marketing away from the formulaic, rule-based approach of the past towards an idea-based, brand-literate philosophy. This has helped DM creatives show themselves to be the equals of their advertising agency peers in creativity, while far outstripping them in fertility of imagination, in openness to new media and innovation, and (most welcome to their clients) in business acumen.
The creative departments at each of his agencies have enjoyed unrivalled reputations for winning business and awards, delivering results, and growing their clients' brands and profits.
He is one of Campaign’s Top Ten DM Creative Directors.
