Rob Holdway
Director, Giraffe Innovation Limited
‘No organization, no matter how adroit can make money from a poisoned population and a dead planet’
Rob, one of the UK's leading eco experts, is best known for presenting the Channel 4 reality show Dumped, when 11 unsuspecting people were dumped on to a landfill site and had to forage to survive.
Day to day he runs his own consultancy, Giraffe Innovation, www.giraffeinnovation.com where he advises companies and Government in the UK and around the world on how to reduce the environmental impact of their business. Giraffe's work has identified savings of more than £75m and 50,000 tonnes of CO2 for clients.
A product designer by trade, Rob was formerly a Research Fellow at the prestigious Royal College of Art and was the project director for the seven meter high WEEE man sculpture that is now on permanent display at the Eden Project in Cornwall, www.weeeman.org. Rob is the face of At Home, a green magazine, www.athomemagazine.co.uk and is also one of the Sustainable Development Commission's London Leaders www.londonsdc.org/londonleaders
