Cadburys - 'Eco-eggs'
Winner 2008 Best Green Packaging Category Over £50K
Cadbury took the Best Green Packaging award for its foil-wrapped Eco Easter eggs at the Green Awards in November 2008. The ‘Treasure’ eggs used the minimum of packaging materials. They were simply foil-wrapped and sold in a ‘retail-ready’ tray. This enabled the eggs to be displayed directly on to the retail shelves without the need for further handling or a secondary shop display.
The black tray accommodating 8 Eco Easter eggs was made in EcoPet -a unique material purposely designed with the environment in mind.
Developed through an in house recycling ‘closed loop’ system, EcoPet uses up to 90% recycled material easing the pressures and impact on the environment. An innovative design of the top and base inserts in the premier Cadbury ‘Collection’ Easter egg range earlier this year also reduced plastic content by a staggering 53% - again optimising on the least amount of plastic.
Cadbury says it reduced use of plastic by 247 tonnes and cardboard by 115 tonnes in 2008. The company has pledged to cut the packaging for its seasonal products by a quarter by 2010.
