Nokia - 'The Power of We'
Grand Prix Winner 2008 - Internal Communications Category Above £50K
The Grand Prix rewards the campaign which, in the opinion of the expert judging panel, best exemplified an outstanding environmental message, and had the greatest sustainable impact. This accolade in 2008 went to Nokia for their ‘Power of We’, a corporate employee engagement programme.
Nokia felt the discussion needed to happen from the inside out. It needed to be acted upon by Nokia staff all across the world in order to get acceptance and be successful. Nokia's aim was to inform at least 50% of their global workforce about their environmental programme, and sign up a minimum of 1,000 people as active environmental champions in the first year.
The judges were impressed by the results of the campaign: 73% of worldwide employees became aware of their environmental initiatives, over 1,200 environmental champions were signed up with the target of a further 1,000, with employees making over 4,000 pledges. It was agreed the campaign was a really engaging way of getting employees on board - it really was very practically based, anybody could do it, it wasn’t preachy and it seemed to be doing the business. Less a green campaign than an entire organisational cultural shift.
Take a look at their campaign submission below.
