Examples of Best Practice
Awards have long been recognised as a means by which we can bring to light examples of innovation and celebrate the achievements of these pioneers. They act as a mechanism to encourage others to strive towards best practice and help to drive forward the sustainability agenda.
We hope to grow this section and populate it with more detailed information of why our winners have won so that others can lead by example. We are also well aware of the lack of good case studies available in the public domain to illlustrate green marketing techniques and sustainability communications.
"In a world of green-fatigue and even green-washing, it is important for the industry as well as consumers to remain confident that sustainable development issues gain prominence. The Green Awards, respected and well supported help considerably in this area."
Michael Lee
Executive Director, International Advertising Association (IAA), New York.
Michael Lee
Executive Director, International Advertising Association (IAA), New York.